This month Dee Dee and I had the opportunity to attend Act Up; a corporate entertainment training conference. This event was hosted by David Hira and Mike Arthur in the beautiful country of Costa Rica! Five days of training in an idyllic setting of the Rio Perlas Hotel situated in Orosi, Cartago, Costa Rica.
Although I can't share the specific things I learned at this conference, I can tell you that it had a profound impact on how I look at my business, my clients, my show, and my audience. Most conference are educational. For me this conference was TRANSFORMATIONAL.
Coming from me, this is high praise, when you consider I've studied marketing and business development for longer than I've studied magic. I've attended dozens of conferences, studied countless books and courses, and I've even received private coaching from some of the most successful entertainers in this business. Since 2009 I've sold my own marketing and business development course for magicians, and I've coached countless other entertainers on succeeding in this business of entertainment.
With all this knowledge and experience, you'd think I'd know everything there is to know about this business. Not so. Some of the business insights I received from David Hira are things I've never heard anyone else talk about. Others were presented in a way that made me realize I wasn't doing things to the best of my ability. The insights I received from Mike Arthur on presentation techniques have helped me connect with my audiences in a way I never have before. All of this in less than a week!
You might ask how I've been able to see results in such a short period of time. For those who know me well, you realize I'm a person who takes action. As I often share with my coaching clients, "To know and not do is to not yet know." There is something about the process of "doing" that cements the knowledge in your brain, and it's only in the process of taking action that one sees results.
Aside from all the valuable knowledge I gained throughout the week, there was value in sharing the experience with other like-minded performers and soaking in all we could of the Costa Rican landscape.
(About the Author: Lou Serrano is an Audience Engagement Specialist. Lou offers more than entertainment, more than fun, he connects your company to your employees, prospects, customers, and special guests in a memorable and meaningful way.)