Corporate Entertainment Conference in Costa Rica

This month Dee Dee and I had the opportunity to attend Act Up; a corporate entertainment training conference. This event was hosted by David Hira and Mike Arthur in the beautiful country of Costa Rica! Five days of training in an idyllic setting of the Rio Perlas Hotel situated in Orosi, Cartago, Costa Rica.

Although I can't share the specific things I learned at this conference, I can tell you that it had a profound impact on how I look at my business, my clients, my show, and my audience. Most conference are educational. For me this conference was TRANSFORMATIONAL

Coming from me, this is high praise, when you consider I've studied marketing and business development for longer than I've studied magic. I've attended dozens of conferences, studied countless books and courses, and I've even received private coaching from some of the most successful entertainers in this business. Since 2009 I've sold my own marketing and business development course for magicians, and I've coached countless other entertainers on succeeding in this business of entertainment.  

With all this knowledge and experience, you'd think I'd know everything there is to know about this business. Not so. Some of the business insights I received from David Hira are things I've never heard anyone else talk about. Others were presented in a way that made me realize I wasn't doing things to the best of my ability. The insights I received from Mike Arthur on presentation techniques have helped me connect with my audiences in a way I never have before. All of this in less than a week!

You might ask how I've been able to see results in such a short period of time. For those who know me well, you realize I'm a person who takes action. As I often share with my coaching clients, "To know and not do is to not yet know." There is something about the process of "doing" that cements the knowledge in your brain, and it's only in the process of taking action that one sees results.

Knowledge without actions is completely useless. it’s only in the implementation of that knowledge that creates something of value.

Aside from all the valuable knowledge I gained throughout the week, there was value in sharing the experience with other like-minded performers and soaking in all we could of the Costa Rican landscape.

(About the Author: Lou Serrano is an Audience Engagement Specialist. Lou offers more than entertainment, more than fun, he connects your company to your employees, prospects, customers, and special guests in a memorable and meaningful way.)

A Trade Show Lead Magnet That Works Like Magic

Are you exhibiting at a trade show and want to create the best return on your investment? Of course you do! There are so many benefits to a successful exhibit at a trade show, but it requires the right strategy. Much too often I see empty exhibit booths with sales people milling around with no prospects to engage, yet there might be thousands of people walking by the booth.

A successful run at a trade show can generate very lucrative and highly targeted business leads. People who attend trade shows tend to be very motivated and interested in the products and services being displayed. The leads generated can keep your salespeople busy for months following up with prospects and closing deals.

With the right strategy you can generate a buzz about your business or a new product, and expand your business network. There is nothing like face-to-face marketing when it comes to influencing decisions, and having your most charismatic sales people on the trade show floor engaging prospects and attendees can open up a world of opportunity. 

Unfortunately most booths seem to go by virtually unnoticed. Having a lead magnet that can stop traffic, engage prospects, educate them on the benefits and features of your products and services, and qualify leads is an essential part to any successful trade show exhibit. 

Luckily, that's exactly what I do! With a background in sales and marketing, I've represented companies in very diverse industries. Using my world-class skills as a magician, I'm able to stop traffic, engage prospects, educate attendees, and qualify leads in twelve minutes or less! I perform two shows an hour, draw crowds, and then turn them over to your sales people, so they can do what they do best. CLOSE DEALS!

Imagine a crowd like you see above in front of your booth. My lead generating skills work like magic. If you want to maximize the results of your next trade show experience, give me a call.

Lou Serrano


Trade Show Magician & Sales Entertainer

Upping The Ante in 2015

In this latest video I share some ideas on how to make 2015 your best year yet. I also open up the video with a little fire eating, so if you're into that sort of thing, check out Los Angeles magician, Lou Serrano (that's me!) eat some fire!

Lou Serrano