From the Sunset Strip to a Deck of Cards
Before magic became his profession, Lou's life revolved around music.
As a guitarist, he spent years playing the Los Angeles club scene, including the Whisky a Go Go, the Roxy, and the Troubadour. He was serious about making music his career, but when his last band broke up, he found himself broke, selling music equipment to pay the rent, and facing the prospect of starting all over again.
He decided it was time to get a “real job.”
About a month later, Lou walked into a pharmacy in Camarillo, California that happened to have a magic counter. The man behind the counter asked if he'd like to see a trick.
What followed completely fooled him.
For the finale, Lou signed a playing card and returned it to the deck. The magician threw the cards toward the ceiling. The deck came crashing down, but Lou's signed card remained stuck overhead.
Lou went home, pulled out an old copy of Mark Wilson's Complete Course in Magic, and started studying.
Before long, people were paying him to perform at private parties.
It wasn't an obvious career choice. Lou had already spent years pursuing one passion without being able to make a living at it. There were plenty of times when he wondered whether he was simply making the same mistake again.
He kept going.
Restaurants and private parties eventually led to corporate events, conferences, trade shows, television appearances, and performances around the world.
What started at a magic counter in a pharmacy became a professional career that has now lasted more than 30 years.
From Magic to Mentalism
Over the years, Lou's work evolved.
Magic was where the career started, but mentalism increasingly became the focus. Revealing a thought, predicting a decision, or creating something seemingly impossible inside another person's mind offered a different kind of connection with an audience.
Today, mentalism is at the center of Lou's corporate performances, supported by sophisticated, mind-blowing magic, storytelling, and humor.
The people who become part of the performance aren't there to be embarrassed or made the butt of a joke. Lou wants them to look good. Often, the strongest reaction comes when the attention shifts away from Lou and onto someone in the room who has just experienced something they can't explain.
That's the kind of moment people talk about afterward.
Moments That Matter
After decades of performing, Lou also began thinking about why certain moments stay with us while so many others pass by almost unnoticed.
That idea became Moments That Matter, his keynote-level experience for conferences and corporate meetings.
It isn't a traditional keynote, and it isn't simply a magic show with a message attached to it.
Through mentalism, magic, personal stories, and interaction with the people in the room, Lou explores ideas about being present, recognizing opportunities, focusing on our strengths, connecting with others, and making the most of the moments we're given.
Rather than simply talking about those ideas, Lou lets the audience experience them.
Still Creating Moments
There's a pretty big distance between playing guitar on the Sunset Strip and standing onstage at a corporate conference reading someone's mind.
But the part Lou loves most hasn't changed much.
It's that instant when something happens and you can feel the reaction throughout the room. The laugh that comes out of nowhere. The gasp when something impossible is revealed. The person who realizes everyone is reacting to something that just happened to them.
That's what Lou has spent his career learning how to create.
Today, his work has taken him throughout the United States and internationally, including Canada, Mexico, and French Polynesia.
Whether it's a headline performance, Moments That Matter, up-close entertainment, or a trade show, the goal is still pretty simple:
Create moments people remember.
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