Tura 2019 National Sales Meeting Concludes With A Touch Of Magic

Tura Inc. is a leading optical design house based in Manhattan. They have won multiple awards as the best frame company and their brand portfolio includes Buffalo David Bitton, Tura, Tura by Lara Spencer, Kate Young for Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex.

On April 6, 2019 they held their 2019 National Sales Meeting at the beautiful Grand Hyatt Denver in Denver, CO. With 120 people in attendance, they needed a way to close their event on a high note. That’s where I came in.

As a corporate entertainment specialist, I started the evening with mingling close-up magic during the cocktail reception which created a buzz throughout the room. After dinner I performed a 50-minute set of magic, mentalism, and motivational storytelling. The night was a hit, and they honored me with multiple standing ovations. It was a heartfelt way of showing their appreciation, and it certainly did not go unnoticed by me.

Everyone at Tura was a delight to work with, and it was evident that this company has a company culture that feels like family. Tura has figured out how to connect with their employees, and make everyone feel cared about and appreciated. It was a great fit, since the underlying message of my show is that of human connection.

If you’re looking for a way to connect your company to your employees and clients, contact me. I’d love the opportunity to help you create an event where everyone feels appreciated.

(About the Author: Lou Serrano is a Corporate Entertainment Specialist. He helps corporations and associations connect with their people in a fun, positive, memorable, and meaningful way.)







Corporate Entertainment Conference in Costa Rica

This month Dee Dee and I had the opportunity to attend Act Up; a corporate entertainment training conference. This event was hosted by David Hira and Mike Arthur in the beautiful country of Costa Rica! Five days of training in an idyllic setting of the Rio Perlas Hotel situated in Orosi, Cartago, Costa Rica.

Although I can't share the specific things I learned at this conference, I can tell you that it had a profound impact on how I look at my business, my clients, my show, and my audience. Most conference are educational. For me this conference was TRANSFORMATIONAL

Coming from me, this is high praise, when you consider I've studied marketing and business development for longer than I've studied magic. I've attended dozens of conferences, studied countless books and courses, and I've even received private coaching from some of the most successful entertainers in this business. Since 2009 I've sold my own marketing and business development course for magicians, and I've coached countless other entertainers on succeeding in this business of entertainment.  

With all this knowledge and experience, you'd think I'd know everything there is to know about this business. Not so. Some of the business insights I received from David Hira are things I've never heard anyone else talk about. Others were presented in a way that made me realize I wasn't doing things to the best of my ability. The insights I received from Mike Arthur on presentation techniques have helped me connect with my audiences in a way I never have before. All of this in less than a week!

You might ask how I've been able to see results in such a short period of time. For those who know me well, you realize I'm a person who takes action. As I often share with my coaching clients, "To know and not do is to not yet know." There is something about the process of "doing" that cements the knowledge in your brain, and it's only in the process of taking action that one sees results.

Knowledge without actions is completely useless. it’s only in the implementation of that knowledge that creates something of value.

Aside from all the valuable knowledge I gained throughout the week, there was value in sharing the experience with other like-minded performers and soaking in all we could of the Costa Rican landscape.

(About the Author: Lou Serrano is an Audience Engagement Specialist. Lou offers more than entertainment, more than fun, he connects your company to your employees, prospects, customers, and special guests in a memorable and meaningful way.)

Trade Show Magician at PRSM National Conference

The PRSM (Professional Retail Store Management Association) National Conference is the largest and most widely recognized retail facilities management event in North America. This year's conference was held in Long Beach, CA at the Long Beach Convention Center. The theme was Expect The Unexpected, which was very appropo for a magician.

I was hired to perform two days in the exhibit hall representing one of the leading companies in the facilities business. My job was to attract attendees to my client's booth, educate them on the benefits and features of the company, and qualify leads, so the sales staff could do their job of engaging and developing relationships with prospects and customers.

This was a small show with only about 1000 people in attendance, but I was able to draw a steady stream of people to the booth throughout the two days of the conference. Overall it was a great success! 

If you're looking to attract more customers and increase the ROI on your next trade show exhibit, please give me a call for a free consultation.

Lou Serrano | 818-620-9356

(About the author: Lou Serrano is a Los Angeles based corporate magician and trade show presenter who is available to entertain at private and corporate events world-wide.)