Adventures in Calgary, Alberta, Canada

Adventures in Calgary, Alberta, Canada

Last week Dee Dee and I had the pleasure of performing for Enrich Software in Calgary, AB, Canada. On the morning of June 9th I gave a keynote speech to the attendees of their user conference, and that evening Dee Dee and I performed an after-dinner stage show.

We also had couple of days to explore the city. Although it rained on Saturday, it didn't stop us from touring the city and dining at some fine restaurants. Sunday was a beautiful day and we were able to explore Prince's Island via bicycle.

The city was beautiful, and for the most part the people were very nice. We hope to visit again when more time permits. The accompanying video captures some of the highlights. 

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Magician, Lou Serrano, Awarded "Best Performer of 2016" and "Top Pro" from GigMasters and Thumbtack

Magician, Lou Serrano, Awarded "Best Performer of 2016" and "Top Pro" from GigMasters and Thumbtack

I woke up this morning with two separate emails from two of the top lead generation websites for entertainers, GigMasters and Thumbtack. 

GigMasters recognized me with the "Best Performer of 2016" award, and Thumbtack recognized me as a "Top Pro" for the second year in a row. Top Pros make up less than 3% of all Thumbtack professionals.

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Las Vegas Magic Shows - The Magic Capital Of The world

Las Vegas Magic Shows - The Magic Capital Of The world

I love Las Vegas. The first time I visited was in 1985, and in the 30+ years that have passed, things have changed dramatically.

At that time the Las Vegas Strip was populated with neon signs, and most of the hotels and casinos that currently populate the 4 mile stretch of land didn't exist. The mega resort boom that started with the construction of the Mirage was still a few years away. 

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Review of Magician For Hire Lou Serrano

Review of Magician For Hire Lou Serrano

Cindy Torres reviews Los Angeles magician, Lou Serrano, after a a performance at a 50th birthday celebration.

Although many of my current bookings are for corporate events across the country, I'm still in high demand for social events locally in Southern CA. Birthdays, weddings, anniversaries, and cocktail parties are all part of the performance landscape.

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Lynne Jilot Reviews Los Angeles Magician Lou Serrano

Last Sunday night I had the pleasure of performing for a small group of 16 people at a private residence in Laguna Beach, CA. The home was situated on a cliff with an amazing view of the beach below. 

After a 45-minute close-up magic show I received a fantastic review from the hostess, Lynne Jilot, which you can see above. It's intimate events like this where I can showcase the artistic sleight-of-hand magic that I've worked so many years to perfect. The audience was particularly expressive and appreciative, and it's intimate shows like these that remind me of why I started with close-up magic so many years ago.

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Archer Travel Reviews Corporate Magician Lou Serrano in Bora Bora

Last week Dee Dee and I were hired to perform in Tahiti on board the Wind Star's sailing ship the Wind Spirit. Our client, Ron Archer of Archer Travel, brought us on to entertain his client, the San Manuel Band Of Mission indians. The following video is a review of our corporate entertainment services.

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Westside Regional Center Reviews Corporate Entertainer Lou Serrano

One of the perks of my job is I get to perform in some of the most beautiful venues in the world. Many are in my own back yard here in Southern CA. 

Last night I was hired to entertain the board members and staff of Westside Regional Centers (WRC).  WRC is a non-profit corporation on a mission to empower people with developmental disabilities and their families to choose and access community services that facilitate a quality of life comparable to persons without disabilities. 

The event was held at Loews Hotel in Santa Monica, CA. The deck outside the banquet room showcased an amazing view of the Santa Monica Pier. 

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Los Angeles Magician, Lou Serrano, Performs At Dixie Canyon Elementary School

As a Los Angeles based magician, I have the opportunity to work many diverse events, and although most of my performances are for adult corporate audiences, I also perform for many family audiences. 

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Amazing Magician - Grad Nights & Safe and Sober After Prom Parties

Amazing magician! That was the review given by several students this past week. On Sunday, May 22nd, I performed for the Newbury Park High School Safe and Sober After Prom Party where a couple hundred students showed up for a night festivities that lasted until 5:00 a.m.

The After Prom Party was held in a movie theater, and my performance started at Midnight with an hour of strolling close-up magic. At 1:00 A.M. I headed into one of the theaters where I had already set up for a 45-minute show. With a packed house, Dee Dee and I proceeded to showcase our particular brand of magic that was unlike anything these students had ever seen. They were a great audience, and we had a blast performing for everyone. This was our third year in a row performing at this event, and we've already been invited back to perform next year.

On Wednesday, May 25th, Dee Dee and I headed to Hemet, CA to perform at the Hemet High Grad Night. This was our second year performing at this event, which was held in their gymnasium. With 500 grads in attendance, our performance started at Midnight with two hours of strolling close-up magic. The new graduates were highly animated, and the interactive close-up magic got them primed for the stage show which started at 3:00 A.M. 

With the grads sitting on the gym floor, these young adults were surprisingly awake as we hit the small stage. What followed was a rollercoaster ride of laughter and amazement. 45 minutes later it all came to an end. After packing up and getting paid, we were once again asked to return next year. 

I gotta love my repeat clients, and performing for these young people is always a lot of fun! To get more info on my grad night and after prom shows, please visit

Lou Serrano

(About the Author: Lou Serrano is a professional magician based in Los Angeles, and is available for hire to entertain at social, association, and corporate events world-wide.)

Wedding Magician in Los Angeles

A magician at a wedding? It's more popular than many would imagine. Every year I perform at half a dozen weddings, and it's always a big hit.

This past Saturday night Dee Dee and I had the pleasure of performing at a beautiful Indian wedding held at the Pacific Palms Resort in the City of Industry.

The beautiful stage prior to arrival of the guests.

Most often I'm booked to perform strolling close up magic during the cocktail reception, but this time around I was also hired along with Dee Dee to perform our after-dinner stage show. This is a highly visual and interactive show featuring levitations, escapes, and mind-reading demonstrations.

We had an audience of almost 200 people, and the bride and groom sat front and center. It was a great time, and it was the perfect way to get the party started as after the show the guests danced late into the night.

If you're looking to add some unique entertainment that will engage your guests at your wedding reception, please give me a call. We'd love to add a touch of magic to the festivities!

(About the Author: Lou Serrano is a professional magician. Traveling from Los Angeles, he is available to entertain at upscale social and corporate events world-wide.)

Yamashiro Hollywood - Is The Magic Gone?

Yamashiro translates into "Mountain Palace" in Japanese, and Yamashiro Restaurant has been a part of the Hollywood landscape for as long as most Angelenos can remember. Looming high above the Magic Castle in Hollywood, Yamashiro boasts one of the best views of Los Angeles.

Yamashiro has a long and illustrious history. In 1911 Adolf and Eugene Bernheimer brought in hundreds of skilled craftsman to build the home and finished construction in 1914. It was designed to replicate a Japanese palace and housed the brothers' extensive Asian art collection.  The home was surrounded with Japanese gardens, and the terraced hillside included 30,000 varieties of plants and trees. The grounds were dotted with waterfalls, ponds, goldfish, and a zoo that was home to exotic birds and monkeys.

A historic view of Yamashiro circa 1925 with the Holly Chateau below (now The Magic Castle).

After one of the brothers died in 1922, most of the artwork was auctioned off, but the property survived as a popular gathering spot for the Hollywood elite. 

After World War II, a builder bought the property and turned it into a 15 unit apartment complex. Following years of neglect, Thomas O. Glover, purchased the property in 1948. His intent was to tear down the property and build a hotel and apartments on the 7-acre property, but after discovering the ornate woodwork and silk wallpaper hidden under layers of plywood and decades old paint, he decided to restore the property to its former glory.

In the early 1960s Yamashiro Restaurant was born, and was owned and operated by Thomas O. Glover's son, Thomas Y. Glover. For over fifty years the restaurant has been the home to numerous weddings, engagements, wrap parties, and corporate buyouts. Its CalAsian cuisine is second only to the stunning view of the city below. 

My first visit to Yamashiro Restaurant was sometime in the mid 1990s, and since then it has become one of my favorite Hollywood dining spots. As a performing member of The Magic Castle, which is located directly below Yamashiro, it was an easy drive up the hill to enjoy a drink and the fabulous view. On several occasions I was actually hired to perform for special groups who were having a private event at the restaurant, and for many years my good friend, Steve Wastell, was the magic bartender at Yamashiro. I enjoyed many nights watching him perform his special brand of magic behind the bar.

In March of this year the Bejing company, JE Group, reportedly purchased the property for around 40 million dollars, and now the fate of Yamashiro is in jeopardy. Thomas Y. Glover has reportedly stated that the restaurant will most likely close its doors by mid-June. 

I'll have to pay one more visit before the magic is gone and the doors close forever. Maybe the new owners will keep the tradition alive, but only time will tell. I'll be there tonight to enjoy a meal and the amazing view.  

Yamashiro is located at 1999 N. Sycamore Ave. Los Angeles, CA 90068

Lou Serrano

(About The Author: Lou Serrano is a professional Los Angeles magician, and is available to entertain at social and corporate events world-wide. He's also a performing member of the world-famous Magic Castle in Hollywood, CA.)


Magic at Padua Hills Theater

This past Friday night I was hired to perform at the 50th birthday party for Dr. James Lilly. With 100 guests in attendance, the event was held at the beautiful Padua Hills Theater in Claremont, CA. With its olive tree-lined patios, peaceful setting, and Spanish Colonial buildings, the Padua Hills Theater was the perfect setting for an elegant evening.

With everyone dressed to the nines and in a festive mood, the evening started with strolling close-up magic during the cocktail reception. Immediately following cocktails all the guests were escorted into the theater for dinner featuring the fine cuisine from Chanterelles Catering

Once the tables were cleared, the guests were ready for the show. I performed a combination of magic and mind reading to a very appreciative and responsive crowd. Sound and lighting was provided by Entertainment Express, and they did an excellent job with getting the lighting cues with very little direction.

The following photos were taken by Curtis at Enchanted Portraiture, the in-house photographer for the Padua Theater. Specializing in wedding and engagement photography, he did a stellar job of capturing some of the more magical moments of the show. You can get more information on his services at

While I was there, I was able to get a fantastic video review from one of the staff members of the Padua Hills Theater which you can see below.

If you're having a social or corporate event and are looking for world-class entertainment to create a memorable experience, please feel free to contact me.

Lou Serrano

(About The Author: Lou Serrano is a professional magician based in Los Angeles, and provides world-class entertainment for social and corporate events world-wide.)

Trade Show Magician at PRSM National Conference

The PRSM (Professional Retail Store Management Association) National Conference is the largest and most widely recognized retail facilities management event in North America. This year's conference was held in Long Beach, CA at the Long Beach Convention Center. The theme was Expect The Unexpected, which was very appropo for a magician.

I was hired to perform two days in the exhibit hall representing one of the leading companies in the facilities business. My job was to attract attendees to my client's booth, educate them on the benefits and features of the company, and qualify leads, so the sales staff could do their job of engaging and developing relationships with prospects and customers.

This was a small show with only about 1000 people in attendance, but I was able to draw a steady stream of people to the booth throughout the two days of the conference. Overall it was a great success! 

If you're looking to attract more customers and increase the ROI on your next trade show exhibit, please give me a call for a free consultation.

Lou Serrano | 818-620-9356

(About the author: Lou Serrano is a Los Angeles based corporate magician and trade show presenter who is available to entertain at private and corporate events world-wide.)

Christie Brinkley in Las Vegas!

Last week I had the opportunity to perform at the Wine and Spirits Wholesalers of America (WSWA) convention in Las Vegas representing Southern Wine and Spirits of Nevada. With a record breaking 2,800 attendees, this year's convention was a huge success! One of the highlights was meeting and performing for model/actress/entrepreneur, Christie Brinkley

Brinkley was present to launch BELLISSIMA, her new line of organic Italian Prosecco. The debut line includes Bellissima Zero Sugar, Bellissima Sparkling Rose, and Bellissima Brut, and apparently she drinks three glasses a day of the bubbly beverage. 

Looking half her age, the timeless beauty commanded attention everywhere she went. She was escorted into the Southern Wine and Spirits suite where I was performing, and she was incredibly gracious. With a bubbly personality and infectious smile, she worked the room and made everyone feel special. That was the one characteristic that really made an impression; her ability to make everyone she met feel special.

After performing a short set of magic specifically for her, she graciously offered to have her picture taken with me, and even posed for some action shots. These pictures don't do her justice, as she looks even better in person than these photos indicate.

(Click on photos to enlarge.)

Overall, it was a fantastic experience performing at the WSWA convention, and performing for Christie was definitely a highlight!

Lou Serrano

(About the author: Lou Serrano is a Los Angeles based corporate magician who is available to entertain at private and corporate events world-wide.)

Corporate Magician & Mentalist Lou Serrano on Masters of Illusion

A few years ago Dee Dee and I had the opportunity to shoot a couple of segments for the TV show, Masters of Illusion. Although most of our shows are for corporate events, it's always a treat when we have the opportunity to perform on a television show. 

(Click on the images below to enlarge.)

We just received footage from one of our routines, and we're still waiting for the footage that features Dee Dee. We hope to receive that footage soon.

In the meantime, I wanted to share an excerpt of one of my routines entitled, Ubiquitous. It's a three phase mind-reading and mentalism routine that leads to a seemingly impossible conclusion. 

Enjoy, and if you know of anyone who can use some world-class entertainment for an upcoming corporate or social event, please pass along our contact info.

Lou Serrano - Corporate Magician and Mentalist 

Los Angeles Magician Performing At The World Famous Magic Castle

Once again I'll be performing at the world-famous Magic Castle in Hollywood. For those of you who aren't familiar with the Magic Castle, here are the details. The Magic Castle is a private club nestled at the base of the Hollywood Hills in Los Angeles, CA. It's housed in an old Victorian mansion built in 1908, and since 1963 it's been a private club for magicians. 

The Magic Castle - Los Angeles, CA.jpg

From the outside the club looks like it's around 2400 square feet, but from the inside it's about 24,000 square feet. There are five showrooms, five bars, and a restaurant. 

I'll be performing the early shows in my favorite room, the Close-Up Gallery; four shows per night, Dec. 21 through Dec, 27, 2015. (We'll be closed Christmas Eve and Christmas Day.)

This will be my 20th year performing at this amazing club, and I'm really looking forward to it. I'm even more excited, because the 27th is my birthday, so it's the perfect way to celebrate!

Lou Serrano

Los Angeles Magician and Corporate Entertainment Specialist

Los Angeles Magician Performs At Kool And The Gang After Party

As a professional Los Angeles magician, I never really know for whom I'll be performing when I get hired to perform at an event. Last week I was hired to perform a couple of hours of world-class strolling close-up magic at a private event. It turned out that funk/jazz/R&B/pop band, Kool And The Gang, was honored with a star on the Hollywood Walk Of Fame. You can read the story here: Kool And The Gang Honored With A Star On The Hollywood Walk Of Fame. 

I was hired to perform at the after-party where 250 guests were invited to celebrate such a great honor. Family, friends, and prestigious members of the entertainment industry were all in attendance, and were all very receptive to my special brand of close-up magic. 

The party continued long after the I left the premises, but I'm grateful for the opportunity to have entertained such a great group of people.

Lou Serrano 

Los Angeles Magician

Magic In The Key Of E Minor

As a professional Los Angeles magician who specializes in high-end private and corporate events, I have to be ready to perform in a wide variety of situations. Many times my performing conditions are less than ideal, but as the saying goes, "The show must go on."

The following video is a perfect example of performing in a less than ideal setting. I didn't have a stage, no backdrop, no special lighting, no backstage area, and the audience was spread out in a very large room. 

Regardless of the situation, I still have to make it work. In the end, the client and the guests were extremely happy with the way it all turned out.

If you're having an event and could use some world-class entertainment designed to amaze and delight your guests, please give me a cal. I'd love to hear from you. 

Lou Serrano

Mind Blowing Magic

Corporate Magician Barely Avoids Killing Spectator On Stage

How's that for an attention getting headline? If you watch the video below, it will all make sense.

Over the weekend, Dee Dee and I performed our 45-minute magic show for a corporate audience at The Ritz-Carlton, Laguna Niguel. ReShape Medical was celebrating their FDA approval of their non-surgical weight-loss solution. It's been an overnight success that took ten years to accomplish. The people at ReShape Medical certainly had a reason to celebrate as their weight-loss solution is a first-of-its-kind, and we were happy to add a touch of magic to the festivities. 

We had a great time performing for a very enthusiastic crowd, and the following clip was taken from that show.

If you're looking for world-class entertainment for your next corporate function, give us a call. We have a program to fit almost every need.

Lou Serrano

Corporate Magician




Review of Trade Show Magician, Lou Serrano

unified grocers trade show.jpg

Last week I had the opportunity to represent Unified Grocers Insurance Services at Unified Grocers Expo 2015. Every company associated with the grocery industry was represented at the expo and we had a great turnout.

As a trade show magician, I'm hired to draw a crowd to my client's booth, educate them on the benefits and features of my client's products and services, and entice them to get more information from the sales people at the booth. 

I'm happy to say that the event was a great success, and I was told that I had drawn the biggest crowds that UGIS had seen in the 30 years that they had exhibited at this show. 

The director of UGIS, Alan Troop, gave me a great review, and I look forward to a long and mutually beneficial relationship.