Trade Show Magician at PRSM National Conference

The PRSM (Professional Retail Store Management Association) National Conference is the largest and most widely recognized retail facilities management event in North America. This year's conference was held in Long Beach, CA at the Long Beach Convention Center. The theme was Expect The Unexpected, which was very appropo for a magician.

I was hired to perform two days in the exhibit hall representing one of the leading companies in the facilities business. My job was to attract attendees to my client's booth, educate them on the benefits and features of the company, and qualify leads, so the sales staff could do their job of engaging and developing relationships with prospects and customers.

This was a small show with only about 1000 people in attendance, but I was able to draw a steady stream of people to the booth throughout the two days of the conference. Overall it was a great success! 

If you're looking to attract more customers and increase the ROI on your next trade show exhibit, please give me a call for a free consultation.

Lou Serrano | 818-620-9356

(About the author: Lou Serrano is a Los Angeles based corporate magician and trade show presenter who is available to entertain at private and corporate events world-wide.)

A Trade Show Lead Magnet That Works Like Magic

Are you exhibiting at a trade show and want to create the best return on your investment? Of course you do! There are so many benefits to a successful exhibit at a trade show, but it requires the right strategy. Much too often I see empty exhibit booths with sales people milling around with no prospects to engage, yet there might be thousands of people walking by the booth.

A successful run at a trade show can generate very lucrative and highly targeted business leads. People who attend trade shows tend to be very motivated and interested in the products and services being displayed. The leads generated can keep your salespeople busy for months following up with prospects and closing deals.

With the right strategy you can generate a buzz about your business or a new product, and expand your business network. There is nothing like face-to-face marketing when it comes to influencing decisions, and having your most charismatic sales people on the trade show floor engaging prospects and attendees can open up a world of opportunity. 

Unfortunately most booths seem to go by virtually unnoticed. Having a lead magnet that can stop traffic, engage prospects, educate them on the benefits and features of your products and services, and qualify leads is an essential part to any successful trade show exhibit. 

Luckily, that's exactly what I do! With a background in sales and marketing, I've represented companies in very diverse industries. Using my world-class skills as a magician, I'm able to stop traffic, engage prospects, educate attendees, and qualify leads in twelve minutes or less! I perform two shows an hour, draw crowds, and then turn them over to your sales people, so they can do what they do best. CLOSE DEALS!

Imagine a crowd like you see above in front of your booth. My lead generating skills work like magic. If you want to maximize the results of your next trade show experience, give me a call.

Lou Serrano


Trade Show Magician & Sales Entertainer