The PRSM (Professional Retail Store Management Association) National Conference is the largest and most widely recognized retail facilities management event in North America. This year's conference was held in Long Beach, CA at the Long Beach Convention Center. The theme was Expect The Unexpected, which was very appropo for a magician.
I was hired to perform two days in the exhibit hall representing one of the leading companies in the facilities business. My job was to attract attendees to my client's booth, educate them on the benefits and features of the company, and qualify leads, so the sales staff could do their job of engaging and developing relationships with prospects and customers.
This was a small show with only about 1000 people in attendance, but I was able to draw a steady stream of people to the booth throughout the two days of the conference. Overall it was a great success!
If you're looking to attract more customers and increase the ROI on your next trade show exhibit, please give me a call for a free consultation.
Lou Serrano | 818-620-9356
(About the author: Lou Serrano is a Los Angeles based corporate magician and trade show presenter who is available to entertain at private and corporate events world-wide.)