The Never Ending Journey Of A Professional Los Angeles Magician


The never ending journey of a professional Los Angeles magician is not the journey most people would think about. It's the journey of building a successful business, of creating new marketing strategies to keep up with changing times, of recognizing and seizing new opportunities, and having the will and determination to do the things that most others aren't willing to do. It's a journey filled with pitfalls and insecurities, but also great reward for those who are willing to stay the path. 

I've been a professional magician for the last twenty-one years, and one of my bread and butter gigs throughout those twenty-one years has been performing in local restaurants. Over the years I've had long term engagements at over a dozen restaurants (The Pizza Cookery - Woodland Hills, Loozy Anne's Cafe - Agoura Hills, The Hamburger Hamlet - Agoura Hills, The Malibu Inn - Malibu, Mo's - Woodland Hills, Mo's - Burbank, Ruby's Diner - Redondo Beach, Ruby's Diner - Woodland Hills, Red Lobster - La Puente, The Alamo - Newbury Park, The Alamo - Agoura Hills, Earth Wind & Flour - Santa Monica, Shady Canyon Golf Club - Irvine, and Sea Cliff Country Club - Huntington Beach), and I've filled in at countless others for friends who needed a replacement for a night. At one time I had as many as six restaurant gigs per week, and I'm incredibly grateful for all the benefits of having done so. Not the least of which was polishing my magic routines to the point where it's almost second nature and nothing can faze me.  

When I first started in this business, most of my gigs came through word-of-mouth referrals. Now more and more of my business comes through people finding me on the internet. It's forced me to learn marketing strategies that didn't even exist when I started all those years ago. 

As I write this, I have to admit that it's been a fascinating journey, and I'll soon be making some changes to my business that will forever change the course of my career. There are so many opportunities that lay ahead. I'm excited for what the future may bring.

Lou Serrano

The End Of An Era




Mo's Restaurant in Burbank, CA opened its doors in 1995. Famous for its burger bar and champagne brunch, I've been the house magician there since 1997. Friday nights and Sunday brunch were my nights for performing.

Strolling close-up magic is the term normally used for the type of magic I performed. After people would place their orders and before they got their meal, I'd stop by and entertain the patrons for a few minutes.  

Throughout the the years I've developed friendships with patrons and staff. I've watched children grow up into adults and bring their own children to see me perform. Some customers would come by week after week to see a new routine I had been working on, or they would bring their friends to witness the close-up miracles they had experienced. 

Many customers have hired me to be the featured entertainment at a wide variety of private social events such as birthdays, weddings, anniversaries, bar mitzvahs, and holiday celebrations to large corporate events such as trade shows, awards banquets, sales meetings, and wrap parties.

Warner Brothers, Disney, and NBC studios are all within walking distance of the restaurant, and I've provided corporate entertainment at various events for all three companies. 

For the past 18 years, Mo's has been my home. Throughout my trials and tribulations as a full-time professional magician, I knew I could go home and share my passion of magic with the patrons.

This past Sunday, Mo's closed it's doors for the very last time. It's the end of an era. 

But like the Phoenix, the legendary bird that rises from the ashes, there is a new restaurant opening its doors in the same location.

The Continental has its grand opening this Wed. Feb. 25, 2015, and I'm happy to say I'll be back performing my special brand of table side magic every Friday night from 7 to 9 P.M. and Sunday brunch from 11:30 A.M. to 1:30 P.M. If I'm lucky, maybe I'll last another 18 years.

The Continental is located at 4301 Riverside Dr., Burbank, CA 91505. It has a swanky vibe to it, and the food and service is sure to outclass it's predecessor. If you're in the area, stop by, check it out, and be sure to ask for the house magician (me) to visit your table.

Lou Serrano