Grant Cardone's The 10X Rule

I recently read The 10X Rule - The Only Difference Between Success And Failure by Grant Cardone, and it's already making a positive difference in my life and my business as a professional Los Angeles magician.  

Cardone is a New York Times best selling author. He's also a motivational speaker and a business and sales expert. I first heard of him through my twitter feed, and while perusing the business section at a bookstore, I came across this book.

It is full of simple, practical, and actionable ideas. His ideas are not new, and I had already started implementing the concepts discussed in his book before I ever purchased the book, but reading The 10X Rule just gave me that extra push to continue on my journey.

The 10X Rule talks about setting your goals 10X higher than you previously would have done, and then putting in 10x the effort to reach your goal. 

His style of writing can be a little polarizing with chapters such as Competition Is For Sissies, and Obsession Isn't A Disease; It's A Gift, but it's his simple and frank language that resonated with me.

It's one of the best books I've read in the last 12 months. If you're looking to kick your business into high gear, pick up a copy. Highly recommended.

Lou Serrano