It all started with a phone call from longtime friend and PR professional, Darren Shuster. “Would you be interested in consulting for a toy company that is putting out a series of magic sets designed for kids?” My instant reply was an enthusiastic, “Maybe.”
After discussing the company and its founders, I realized their core values were very much in alignment with mine, so making the decision to work with them was an easy one.
Originally we anticipated this project would take six months to complete, but six months soon turned into nine months. Sourcing and creating the products during a pandemic that lead to a global lockdown certainly didn’t help things, but I must say that my experience with everyone at Blue Marble was an incredibly enjoyable one.
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