Tura 2019 National Sales Meeting Concludes With A Touch Of Magic

Tura Inc. is a leading optical design house based in Manhattan. They have won multiple awards as the best frame company and their brand portfolio includes Buffalo David Bitton, Tura, Tura by Lara Spencer, Kate Young for Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex.

On April 6, 2019 they held their 2019 National Sales Meeting at the beautiful Grand Hyatt Denver in Denver, CO. With 120 people in attendance, they needed a way to close their event on a high note. That’s where I came in.

As a corporate entertainment specialist, I started the evening with mingling close-up magic during the cocktail reception which created a buzz throughout the room. After dinner I performed a 50-minute set of magic, mentalism, and motivational storytelling. The night was a hit, and they honored me with multiple standing ovations. It was a heartfelt way of showing their appreciation, and it certainly did not go unnoticed by me.

Everyone at Tura was a delight to work with, and it was evident that this company has a company culture that feels like family. Tura has figured out how to connect with their employees, and make everyone feel cared about and appreciated. It was a great fit, since the underlying message of my show is that of human connection.

If you’re looking for a way to connect your company to your employees and clients, contact me. I’d love the opportunity to help you create an event where everyone feels appreciated.

(About the Author: Lou Serrano is a Corporate Entertainment Specialist. He helps corporations and associations connect with their people in a fun, positive, memorable, and meaningful way.)

Magic Extravaganza at Machinima Holiday Event

Back on December 14th I had the opportunity to put together a Magical Extravaganza for the fine people at Machinima. The client wanted a Magic Castle style event for their employees, so I put together a team of some of the best magicians in Southern CA. Joe Skilton, Zach Waldman, and Steve Wastell joined me in putting together an amazing night.

My wife, Dee Dee, was on hand to ensure everything went smoothly, and she manned the camera for my performance. The video above give you a glimpse into this extraordinary night.

A huge thanks goes out to my client, Jason Frizado, for trusting me to put on a spectacular night of magic, mentalism, and comedy!

Lou and Dee Dee with our client, Jason Frizado.

Lou and Dee Dee with our client, Jason Frizado.

The magic crew. Lou Serrano, Dee Dee Serrano, Steve Wastell, Zach Waldman, and Joe Skilton. After performance dinner.

The magic crew. Lou Serrano, Dee Dee Serrano, Steve Wastell, Zach Waldman, and Joe Skilton. After performance dinner.

(About the Author: Lou Serrano is an Audience Engagement Specialist. He helps organizations connect with their people in a fun, positive, memorable, and meaningful way.)

Currently Booking Events For The 2018/2019 Holiday Season.

Lou Serrano Magician.jpg

We are in the midst of the holiday booking season, and although I book events as far as a year in advance, I still have select dates available in December and January. If you’re having a year-end holiday party or a corporate event to kick off the new year in January, and you’re procrastination on making those plans, NOW is the time to contact me!

I’d love to have a conversation with you to discuss how to make your next event a magical, memorable, and meaningful experience for you and your important guests.

Lou Serrano


Riverside Medical Clinic Annual Holiday Party

Riverside Medical Clinic Annual Holiday Party

Last week Dee Dee and I had the pleasure of entertaining the doctors and staff of Riverside Medical Clinic. Two hundred twenty-five people showed up for the annual holiday party held at the historic Victoria Club in Riverside, CA. 

Photographer extraordinaire, Chase Leland of Chase Photography and Design, was present to capture all the highlights. Chase specializes in wedding and special event photography, and he did a stellar job of capturing some memorable moments from our show which you can see...

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Westside Regional Center Reviews Corporate Entertainer Lou Serrano

One of the perks of my job is I get to perform in some of the most beautiful venues in the world. Many are in my own back yard here in Southern CA. 

Last night I was hired to entertain the board members and staff of Westside Regional Centers (WRC).  WRC is a non-profit corporation on a mission to empower people with developmental disabilities and their families to choose and access community services that facilitate a quality of life comparable to persons without disabilities. 

The event was held at Loews Hotel in Santa Monica, CA. The deck outside the banquet room showcased an amazing view of the Santa Monica Pier. 

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Trade Show Magician at PRSM National Conference

The PRSM (Professional Retail Store Management Association) National Conference is the largest and most widely recognized retail facilities management event in North America. This year's conference was held in Long Beach, CA at the Long Beach Convention Center. The theme was Expect The Unexpected, which was very appropo for a magician.

I was hired to perform two days in the exhibit hall representing one of the leading companies in the facilities business. My job was to attract attendees to my client's booth, educate them on the benefits and features of the company, and qualify leads, so the sales staff could do their job of engaging and developing relationships with prospects and customers.

This was a small show with only about 1000 people in attendance, but I was able to draw a steady stream of people to the booth throughout the two days of the conference. Overall it was a great success! 

If you're looking to attract more customers and increase the ROI on your next trade show exhibit, please give me a call for a free consultation.

Lou Serrano | 818-620-9356

(About the author: Lou Serrano is a Los Angeles based corporate magician and trade show presenter who is available to entertain at private and corporate events world-wide.)

Christie Brinkley in Las Vegas!

Last week I had the opportunity to perform at the Wine and Spirits Wholesalers of America (WSWA) convention in Las Vegas representing Southern Wine and Spirits of Nevada. With a record breaking 2,800 attendees, this year's convention was a huge success! One of the highlights was meeting and performing for model/actress/entrepreneur, Christie Brinkley

Brinkley was present to launch BELLISSIMA, her new line of organic Italian Prosecco. The debut line includes Bellissima Zero Sugar, Bellissima Sparkling Rose, and Bellissima Brut, and apparently she drinks three glasses a day of the bubbly beverage. 

Looking half her age, the timeless beauty commanded attention everywhere she went. She was escorted into the Southern Wine and Spirits suite where I was performing, and she was incredibly gracious. With a bubbly personality and infectious smile, she worked the room and made everyone feel special. That was the one characteristic that really made an impression; her ability to make everyone she met feel special.

After performing a short set of magic specifically for her, she graciously offered to have her picture taken with me, and even posed for some action shots. These pictures don't do her justice, as she looks even better in person than these photos indicate.

(Click on photos to enlarge.)

Overall, it was a fantastic experience performing at the WSWA convention, and performing for Christie was definitely a highlight!

Lou Serrano

(About the author: Lou Serrano is a Los Angeles based corporate magician who is available to entertain at private and corporate events world-wide.)

Freelance Photographer Jeff Malet and The Magic Of Lou Serrano

A few weeks ago Dee Dee and I were hired to perform our special brand of magic at an appreciation dinner for the volunteers of the East Highlands Ranch Association in Highland, CA. The event was held at the beautifully decorated Spring Lake Clubhouse with an attentive and enthusiastic audience.

Freelance photographer, Jeff Malet, was present and did a great job of capturing the most magical moments of the show. Jeff is a wonderful photographer and is available for family portraits, weddings, and other special events. You can check out his website at jeffmaletphotography.smugmug.com. You can also follow him on Twitter at twitter.com/jmalet and on Instagram at instagram.com/jmalet

(All photos are shared here with permission by Jeff Malet.)

If you'd like to add a touch of magic to your next association or corporate event event, please give us a call.

Lou Serrano - Corporate Magician


Ambarella Brings A Touch Of Magic to The Silicon Valley

Last Saturday night, Dee Dee and I were hired to perform at the Ambarella company holiday party in San Jose, CA. Ambarella is the leading developer of low-power, high definition (HD) and Ultra HD video compression and image processing solutions. Their processing chips can be found in the very popular GoPro cameras. 

The event was held at the 6800 square foot Fourth St. Summit Center which is part of the Fairmont Hotel. It's a beautiful space with an amazing view of the Silicon Valley.

They were expecting about 250 people, and 280 people showed up. The room was filled to capacity, and after everyone was done with dinner, Dee Dee and I were introduced.

We performed a 45-minute set, and the audience was fantastic! We surprised the CEO, Fermie Wang, by having him assist with one of our signature routines. He was a great sport, and the guests loved seeing their boss being put on the spot. You can see some pictures below.

The event was a great success with many positive comments from the attendees. We were told that the employees were still talking about the show days later.

It was a great way to kick off the holiday season as December is turning out to to be our busiest ever.

Lou Serrano - Corporate Magician






There's Magic In The Air At Surf And Sand Resort In Laguna Beach

This Saturday night, the Surf and Sand Resort in Laguna Beach will be experiencing magic in more ways than one. Not only will I be performing my 30-minute stage show for some of the resort's finest clients, who will be arriving from all over the world, but I'll also be sharing the stage with Modern Flamenco Guitarist, Emilio.

Blending elements of Spanish Flamenco guitar, South American, African, and Middle Eastern rhythms along with modern and new age influences, Emilio has developed his own passionate style of music, which he calls "Modern Gypsy". His music will help set the ambiance for a truly magical evening, and I'm looking forward to performing alongside these world class artists.

The Surf and Sand Resort is located directly on 500 feet of California's pristine Laguna Beach, and in October of 2015 it was named one of the "Best Romantic Fireplace Destinations" by Luxury Travel Magazine.

Lou Serrano, Corporate Magician

Corporate Holiday Party Entertainment Tips

'Tis the season for corporate holiday parties as corporations all across the nation are busy making plans to bring their employees together. The benefits of having a fun-filled event are numerous. Having a company holiday party shows employees that their efforts are appreciated, and can boost morale, encourage teamwork, and enrich the company culture.

One way to ensure your party is a hit is to have the right entertainment. Having a DJ and dancing might be a great fit if you have a lot of people who love to dance, but that isn't always the case. Sometimes it's better to have interactive entertainment that will transcend generational differences.  

Corporate magicians, Lou Serrano and Dee Dee, performing in front of 500 people at a Corporate event N BEVERLY HILLS, CA for Cedars-sinai Medical Center.

As a corporate magician with over 20 years of experience entertaining at events all across the country, I have a few tips on hiring the right entertainment to ensure your event is a huge success.

1. Decide on the type of entertainment your group would enjoy. Comedians, magicians, and jugglers are all good choices for interactive entertainment, but be sure to watch a video of their performances before making a decision. 

2. Determine a budget. Having quality entertainment doesn't have to break the bank, but realize that the best entertainers usually charge more than entertainers with less experience or with a show that isn't as polished. As with most things, you get what you pay for. Entertainers aren't interchangeable. Be sure that the personality and performance style fits the culture of your group.

3. Make sure your entertainers carry liability insurance. In the unlikely event of an accident, you don't want to be held financially responsible. Any professional entertainer will already carry liability insurance (I carry a $1,000,000 liability insurance policy). If your entertainer doesn't carry liability insurance, I'd stay clear. Many venues require a certificate of insurance from all entertainers and vendors, otherwise they won't be allowed on the premises.

4. Strolling entertainment or a formal show. Strolling entertainers are great during the cocktail reception, while a formal show is usually best after dinner. I usually recommend that my show is scheduled after dinner and before desert. Don't have waiters clear tables during a performance as it distracts from the performance. 

5. Staging and sound. Make sure you have adequate performance space where the audience can easily see the performance. Depending on the size of your group, you may want to rent a riser or stage. You also want to make sure you have adequate sound reinforcement. If you have a small group, many entertainers can provide their own P.A. system. I always carry a P.A. system for situations like these.

It's very rare that your employees will remember the food, but people will remember great entertainment years afterward. This holiday season, show your appreciation for your hard working employees by rewarding them with a party they will remember for years to come. 

If you have any other tips, please feel free to share them in the comments below.

Lou Serrano

Corporate Magician

Magic In The Key Of E Minor

As a professional Los Angeles magician who specializes in high-end private and corporate events, I have to be ready to perform in a wide variety of situations. Many times my performing conditions are less than ideal, but as the saying goes, "The show must go on."

The following video is a perfect example of performing in a less than ideal setting. I didn't have a stage, no backdrop, no special lighting, no backstage area, and the audience was spread out in a very large room. 

Regardless of the situation, I still have to make it work. In the end, the client and the guests were extremely happy with the way it all turned out.

If you're having an event and could use some world-class entertainment designed to amaze and delight your guests, please give me a cal. I'd love to hear from you. 

Lou Serrano

Mind Blowing Magic