New Year's Eve with Joe Pesci (Super Cool Guy)

Last night I was hired to perform at a New Year's Eve Gala for about 150 people, and what an amazing event it was. I performed four hours of "mingling" close-up magic, and the guests were super cool, but there was one incident that really stands out. It was a surreal and unexpected moment.

(Warning: Explicit language ahead. If you're easily offended by profane language, now is probably a good time to stop reading. You've been warned. Continue at your own risk.)

At one point in the evening they had a comedian do about a 10 minute set. He was funny, but possibly a little too edgy for the crowd. Immediately after his set, I approached a table of three couples. Before I could say a word, one guy at the table looks at me and blurts out, "Get the fuck away! I don't wan't to see a fucken magician. First a comedian, then a magician. Get the fuck out of here!" I was in shock. I didn't know if the guy was serious or joking.

Another guy looks at me, and says. "I want to see some magic." Lo and behold, the second guy turns out to be Joe Pesci (Home Alone, Goodfellas, My Cousin Vinny). I'm thinking "How cool is this?!" So I start my set, and the first guy gets up and walks away. Apparently he was being serious. I made a mental note, and thought, "Some people just don't know how to be happy." 

Anyway, I start my set by borrowing a $100 bill from Mr. Pesci, he writes his initials on the bill, and I proceed to make it disappear in a flash of fire. 

Now I have the table's attention. I bring out my playing cards, and Mr. Pesci proceeds to show me some of his sleight-of-hand skills. He was pretty good. Apparently he did a little magic when he was younger. 

I then proceeded to blow everyone's mind with some card magic and magic with other items. At the end of my set I reproduce the initialed $100 bill, and Mr. Pesci hands it to me, and says, "You keep it." 

Right about that time, the first guy returns to the table, and doesn't say a word to me. In my head I'm thinking I need to thank this guy, because he just gave me a memorable story to tell. 

One last thing, Joe Pesci was the coolest. I was a fan before this encounter, and I'm a bigger fan now. Thank you Mr. Pesci!

New Year's Eve 2017 leading into 2018 will forever remain in my memory. It was a great way to close out the year!

I'm wishing everyone an amazing 2018!

(About the Author: Lou Serrano is a professional magician who performs at high-end social and corporate events. Based out of Los Angeles, he travels the world sharing his special brand of magic, mentalism, and comedy with people just like you.)




Corporate Entertainment Conference in Costa Rica

This month Dee Dee and I had the opportunity to attend Act Up; a corporate entertainment training conference. This event was hosted by David Hira and Mike Arthur in the beautiful country of Costa Rica! Five days of training in an idyllic setting of the Rio Perlas Hotel situated in Orosi, Cartago, Costa Rica.

Although I can't share the specific things I learned at this conference, I can tell you that it had a profound impact on how I look at my business, my clients, my show, and my audience. Most conference are educational. For me this conference was TRANSFORMATIONAL

Coming from me, this is high praise, when you consider I've studied marketing and business development for longer than I've studied magic. I've attended dozens of conferences, studied countless books and courses, and I've even received private coaching from some of the most successful entertainers in this business. Since 2009 I've sold my own marketing and business development course for magicians, and I've coached countless other entertainers on succeeding in this business of entertainment.  

With all this knowledge and experience, you'd think I'd know everything there is to know about this business. Not so. Some of the business insights I received from David Hira are things I've never heard anyone else talk about. Others were presented in a way that made me realize I wasn't doing things to the best of my ability. The insights I received from Mike Arthur on presentation techniques have helped me connect with my audiences in a way I never have before. All of this in less than a week!

You might ask how I've been able to see results in such a short period of time. For those who know me well, you realize I'm a person who takes action. As I often share with my coaching clients, "To know and not do is to not yet know." There is something about the process of "doing" that cements the knowledge in your brain, and it's only in the process of taking action that one sees results.

Knowledge without actions is completely useless. it’s only in the implementation of that knowledge that creates something of value.

Aside from all the valuable knowledge I gained throughout the week, there was value in sharing the experience with other like-minded performers and soaking in all we could of the Costa Rican landscape.

(About the Author: Lou Serrano is an Audience Engagement Specialist. Lou offers more than entertainment, more than fun, he connects your company to your employees, prospects, customers, and special guests in a memorable and meaningful way.)

Adventures in Calgary, Alberta, Canada

Adventures in Calgary, Alberta, Canada

Last week Dee Dee and I had the pleasure of performing for Enrich Software in Calgary, AB, Canada. On the morning of June 9th I gave a keynote speech to the attendees of their user conference, and that evening Dee Dee and I performed an after-dinner stage show.

We also had couple of days to explore the city. Although it rained on Saturday, it didn't stop us from touring the city and dining at some fine restaurants. Sunday was a beautiful day and we were able to explore Prince's Island via bicycle.

The city was beautiful, and for the most part the people were very nice. We hope to visit again when more time permits. The accompanying video captures some of the highlights. 

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Windstar Cruises Review - Wind Spirit 7-Day Tahiti Cruise

Windstar Cruises Review - Wind Spirit 7-Day Tahiti Cruise

This is a review of the Windstar Wind Spirit 7-day Tahiti cruise. This review is long overdue, as my wife and I took the cruise in July of 2016. 

Windstar is a luxury small ship cruise line, and the Wind Spirit is a beautiful sailing yacht designed for 148 passengers. Although it has a total of six sails, the Wind Spirit also has several engines which propels it through the water at 15 knots.

The small size of the yacht allows it to enter ports that are inaccessible to larger ships, and is an ideal way of exploring the Polynesian Islands of Tahiti.

Sailing out of Papeete, Tahiti we visited a total of six islands including Moorea, Bora Bora, Tahaa, Raiatea, and Huahine. With beautiful islands...

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Las Vegas Magic Shows - The Magic Capital Of The world

Las Vegas Magic Shows - The Magic Capital Of The world

I love Las Vegas. The first time I visited was in 1985, and in the 30+ years that have passed, things have changed dramatically.

At that time the Las Vegas Strip was populated with neon signs, and most of the hotels and casinos that currently populate the 4 mile stretch of land didn't exist. The mega resort boom that started with the construction of the Mirage was still a few years away. 

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Ten Fun Facts About The 4th of July

Independence Day

The 4th of July is a day of celebration. Family reunions, picnics, barbecues, parades, carnivals, and fireworks displays abound, but what are we really celebrating? 

Two hundred forty years ago the thirteen American colonies declared their independence from the British Empire declaring themselves a free and independent nation. By the time the declaration was made, the colonies had already been at war with the British Empire for over a year. The Revolutionary War didn't officially end until 1783 when the British King, George III, accepted the independence of the colonies.

Ten Fun Facts About The 4th of July

1. Most historians believe that the Declaration of Independence wasn't actually signed on the 4th of July. Most of the signers penned their name to the document on August 2, 1776.

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Yamashiro Hollywood - Is The Magic Gone?

Yamashiro translates into "Mountain Palace" in Japanese, and Yamashiro Restaurant has been a part of the Hollywood landscape for as long as most Angelenos can remember. Looming high above the Magic Castle in Hollywood, Yamashiro boasts one of the best views of Los Angeles.

Yamashiro has a long and illustrious history. In 1911 Adolf and Eugene Bernheimer brought in hundreds of skilled craftsman to build the home and finished construction in 1914. It was designed to replicate a Japanese palace and housed the brothers' extensive Asian art collection.  The home was surrounded with Japanese gardens, and the terraced hillside included 30,000 varieties of plants and trees. The grounds were dotted with waterfalls, ponds, goldfish, and a zoo that was home to exotic birds and monkeys.

A historic view of Yamashiro circa 1925 with the Holly Chateau below (now The Magic Castle).

After one of the brothers died in 1922, most of the artwork was auctioned off, but the property survived as a popular gathering spot for the Hollywood elite. 

After World War II, a builder bought the property and turned it into a 15 unit apartment complex. Following years of neglect, Thomas O. Glover, purchased the property in 1948. His intent was to tear down the property and build a hotel and apartments on the 7-acre property, but after discovering the ornate woodwork and silk wallpaper hidden under layers of plywood and decades old paint, he decided to restore the property to its former glory.

In the early 1960s Yamashiro Restaurant was born, and was owned and operated by Thomas O. Glover's son, Thomas Y. Glover. For over fifty years the restaurant has been the home to numerous weddings, engagements, wrap parties, and corporate buyouts. Its CalAsian cuisine is second only to the stunning view of the city below. 

My first visit to Yamashiro Restaurant was sometime in the mid 1990s, and since then it has become one of my favorite Hollywood dining spots. As a performing member of The Magic Castle, which is located directly below Yamashiro, it was an easy drive up the hill to enjoy a drink and the fabulous view. On several occasions I was actually hired to perform for special groups who were having a private event at the restaurant, and for many years my good friend, Steve Wastell, was the magic bartender at Yamashiro. I enjoyed many nights watching him perform his special brand of magic behind the bar.

In March of this year the Bejing company, JE Group, reportedly purchased the property for around 40 million dollars, and now the fate of Yamashiro is in jeopardy. Thomas Y. Glover has reportedly stated that the restaurant will most likely close its doors by mid-June. 

I'll have to pay one more visit before the magic is gone and the doors close forever. Maybe the new owners will keep the tradition alive, but only time will tell. I'll be there tonight to enjoy a meal and the amazing view.  

Yamashiro is located at 1999 N. Sycamore Ave. Los Angeles, CA 90068

Lou Serrano

(About The Author: Lou Serrano is a professional Los Angeles magician, and is available to entertain at social and corporate events world-wide. He's also a performing member of the world-famous Magic Castle in Hollywood, CA.)


The Never Ending Journey Of A Professional Los Angeles Magician


The never ending journey of a professional Los Angeles magician is not the journey most people would think about. It's the journey of building a successful business, of creating new marketing strategies to keep up with changing times, of recognizing and seizing new opportunities, and having the will and determination to do the things that most others aren't willing to do. It's a journey filled with pitfalls and insecurities, but also great reward for those who are willing to stay the path. 

I've been a professional magician for the last twenty-one years, and one of my bread and butter gigs throughout those twenty-one years has been performing in local restaurants. Over the years I've had long term engagements at over a dozen restaurants (The Pizza Cookery - Woodland Hills, Loozy Anne's Cafe - Agoura Hills, The Hamburger Hamlet - Agoura Hills, The Malibu Inn - Malibu, Mo's - Woodland Hills, Mo's - Burbank, Ruby's Diner - Redondo Beach, Ruby's Diner - Woodland Hills, Red Lobster - La Puente, The Alamo - Newbury Park, The Alamo - Agoura Hills, Earth Wind & Flour - Santa Monica, Shady Canyon Golf Club - Irvine, and Sea Cliff Country Club - Huntington Beach), and I've filled in at countless others for friends who needed a replacement for a night. At one time I had as many as six restaurant gigs per week, and I'm incredibly grateful for all the benefits of having done so. Not the least of which was polishing my magic routines to the point where it's almost second nature and nothing can faze me.  

When I first started in this business, most of my gigs came through word-of-mouth referrals. Now more and more of my business comes through people finding me on the internet. It's forced me to learn marketing strategies that didn't even exist when I started all those years ago. 

As I write this, I have to admit that it's been a fascinating journey, and I'll soon be making some changes to my business that will forever change the course of my career. There are so many opportunities that lay ahead. I'm excited for what the future may bring.

Lou Serrano

Los Angeles Magician Provides Unique Corporate Entertainment

empty corporate stage.jpg

As a corporate entertainer I'm hired to perform at a wide variety of events in very different industries. Every event is unique with its own set of challenges. Some nights I might be performing my full stage show for several hundred people, and other nights I may be performing a very intimate show for a group of ten people. Luckily, I enjoy the diversity of performances, and I welcome the challenges that come with delivering a performance that meets and exceeds the expectations of my customers. 

Yesterday I had the opportunity to perform a 30-minute close-up magic show for a group of twenty CEOs from several Los Angeles based companies. This was a group of very sophisticated, intelligent, and successful people who were incredibly receptive to my performance. The show consisted of sleight-of-hand magic with small objects combined with a mind reading showpiece. The reaction was fantastic with everyone talking about what they had just witnessed long after I was done. 

Sometimes these small shows end up being my favorite (probably because of the ease of interaction and engagement with the attendees) and this event was no exception. My client was thrilled with the response, and one of the attendees offered his thoughts in the accompanying video.

If you have an upcoming event and would like to WOW your attendees, please give me a call. I have several entertainment options available to meet almost any need.

Lou Serrano


A New Website Just In Time For The Holiday Season

With many people and companies having events this holiday season, I wanted to put up a new website specifically to attract holiday event planners.

This website is more of a test than anything else. It's also a work in progress, so there will be many changes in the upcoming weeks, so please come back to take a look at my progress.

I still have my main website at, which is where I get most of my online traffic. With this website I'm trying some new things to see if I'm able to engage more people. I think it represents my personality a little better than my main site, so it will be interesting to see what kind of results I receive.

In the meantime, if you have any upcoming event for the holiday season, please contact me. I'd love to be of service.

Happy Holidays!

Lou Serrano